Breweries, Supermarket Shelves and Marketing Deception?


Lift the fog of deception This is quite a controversial title, but I don’t expect to get sued. I’ve just seen an advert on Instagram for an IPA (India pale ale), which showed a picture of a brown beer. I’ve seen a stout with an OG of 1040. I have bought a porter, so sweetContinue reading “Breweries, Supermarket Shelves and Marketing Deception?”

Malt like an Egyptian. Get a craftbrew buzz.


‘History is more or less, bunk,’ claimed Henry Ford. ‘We don’t want tradition. We want to live in the present.’ We all have an agenda, and Henry Ford’s was not to go back to the horse and cart. As brewers, we might want to see things differently. The best beers ever were brewed 200 yearsContinue reading “Malt like an Egyptian. Get a craftbrew buzz.”